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| Making a Website User Centered |
By:
stefano sandano |
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The single most important aspect to consider when optimizing your website is to approach it from a user’s perspective. The folks at Google conduct extensive studies on what types of results and websites their users like to see, and naturally tailor their algorithms accordingly. While there are many tricks du jour that will work in the short term, the real secret to long term success on Google is to piggyback on the knowledge that they have acquired about web searchers. By deducing through the Google algorithm what the preferences of Google searchers are and applying these qualities to your site, you are making your site more attractive not only to Google, but also to the user.
Very important is the structure of the site. Are all pages fewer than three clicks away from the homepage, for example? Are the links normal href links and not javascript, flash, or image map links? The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but actual, visible body text. Whether it’s Google or AskJeeves or AllTheWeb or AltaVista or whoever, you need to include visible text on your site pages if you want them indexed and found by potential visitors.Sites built completely in Flash are a nightmare from a search engine perspective, since very few search engines can properly index the technology. In the past few years, many big-name companies have spent big dollars on Flash sites, only to discover that Flash rendered their site essentially invisible to search engines. Another thing to avoid is framesets, since they hinder the spider’s ability to distinguish between individual pages on the site. Also,
the text on your site should be in standard HTML. While using graphic text might give you more aesthetic options, a search engine spider can’t read it, and therefore the engine won’t be able to tell what your page is about. Finally, if you are going to use certain navigation schemes, such as javascript pulldown menus, make sure that you also create an alternate text navigation scheme to ensure that the spider has a path to follow. Many sites
unintentionally limit the spider’s access to only the homepage.
You might think that asking several SEO experts what they think is the most important optimization detail would yield a fierce and diverse argument. Amazingly, one simple answer emerges with remarkable agreement. The good
news is that the single most important optimization trick is also one of the easiest to accomplish.
The title might be the single most important on-page SEO element, because it tells search engines what to find on that page, and search engines use that title in the search engine results page. So if you have your company name in the title of your page and it does not accurately describe what that page is about (example: your product) then the search engine will not rank that page well for your product. In addition, if you do rank for that page, the
search engine user (searcher) will see just your company name and say, “What does this have to do with my search?” and skip over to a more relevant listing.
Using the right seo strategy requires experince and talented skills as shown in seo expert Working on content improvement before building links is in regali mamma |
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