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Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.(read
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Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist's job easier and more effective(read
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Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
However, effect(read
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Most news and pundit sites who have covered this story have covered it on the basis of a company owned by an American Muslim of Pakistani descent, who is exhibiting anti-American sentiments ~or~ non-support of American troops during war time. But, I(read
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Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.(read
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Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, here are the most common ones.(read
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How your company can prepare for a crisis and what you should do if one has already occured to protect your reputation.(read
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Not all that long ago a debate about legal marketing would have been unthinkable, but after the Supreme Court ruled that antitrust law prohibited the American Bar Association from regulating how lawyers run their businesses, things changed. The legal fiel(read
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Dog training always ends up being an assignment even though it starts with a lot of fun. You might be tied up with much work, some times your dog gets bored and you don’t seem to make any progress. But you are not required to carry out the training proces(read
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Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?(read
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